Send us a textI’m looking at my to-do list and I would love to delegate much of it to my assistant. I’m sure you often have this feeling too!Well, what if your AI didn’t just understand your words, but knew how you worked? How your team writes reports, formats reports, or sends follow-up emails. That’s the idea behind Claude Skills, a new feature from Anthropic that makes Claude feel less like a chatbot and more like a capable colleague.Claude Skills are essentially folders filled with instructions, scripts, and resources. When you start a task, Claude can load the right folder to deliver a result that matches your process, tone, and structure. It’s a shift from “ask and answer” to “understand and execute.”Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com

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