We explore how the sales landscape is transforming with AI, requiring leaders to rewire their problem-solving approaches and update outdated methodologies with more effective frameworks like the Four C's.• Commitment to technology and AI proficiency is crucial for sales leaders to understand what's possible• Most revenue leaders have outsourced knowledge of tech capabilities to overwhelmed RevOps teams• The 80-15-5 principle helps leaders balance immediate business needs with future-focused development• Current go-to-market strategies must evolve beyond outdated frameworks like Predictable Revenue• Today's outbound approach should focus on meaningful conversations, not just activity metrics• Customized sales journeys need to recognize different buyer types using the VEX framework• The "magic email" technique helps identify buyer knowledge level 48 hours before first calls• Companies are artificially slowing down sales cycles by treating all buyers the same• MedPick should be used as a deal evaluation framework, not a sales methodology• INTENT framework (Next steps, Teams, Education level, Numerical priority, Time to impact) addresses modern buying realities• When implementing new technology, focus on solving top revenue bottlenecks and creating power users

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