Today on AI Ignited, host Elif Baser chats with guest Duru Ozen, who brings firsthand insights from her time in the marketing department at NAOS Turkey—the company behind skincare giants like Bioderma, Institut Esthederm, and Etat Pur.From managing influencer campaigns and crafting content on TikTok and Trendyol, to learning about lab formulations and branding strategies, Duru shares how AI is quietly revolutionizing the skincare industry. Discover how AI-driven consumer behavior analysis, smart product development, and data-powered marketing personalization are shaping the future of beauty.Whether you're a tech lover, skincare fanatic, or curious about how marketing is evolving, this episode dives into where algorithms meet aesthetics—and why the next big skincare innovation might come from a line of code. Smart beauty starts here.

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