In this episode of the AI Automation Podcast, host Michael is joined by Matthias Frank — automation strategist and CRM workflow expert. Together, they dive into the powerful world of CRM automations and how AI is reshaping the speed and strategy of lead conversion.Matthias reveals a plug-and-play automation system that any business with a structured CRM can implement—regardless of platform. Whether you're using Notion, ClickUp, Airtable, or another system, these insights will help you enrich leads, respond instantly, and build smarter workflows.The conversation also explores the future of no-code tools, the declining uniqueness of platforms like Zapier and Make, and why understanding your manual process is key before scaling with AI.Timestamps: 00:00 – The struggle of no-code automation tools in the AI era 00:35 – Introduction to Matthias Frank 01:30 – Why CRMs need automation today 03:00 – Tool-agnostic workflows: Notion, ClickUp, Airtable 04:45 – The power of AI-built custom workflows 06:00 – Blueprinting and transferring automations 07:55 – API-first thinking and tool lock-in myths 09:00 – Real-world lead enrichment and email automation 11:45 – Using AI to qualify leads and draft personalized replies 14:00 – Automating follow-ups with AI agents 15:30 – Speed-to-response: Why it drives $180K+ in business 16:40 – AI’s role in identifying sales-ready leads 17:50 – Final thoughts: Build manual first, then automateKey Points:How AI is disrupting the no-code automation spaceBuilding workflows that adapt to any CRM or platformAI-enhanced lead enrichment and auto-repliesMatthias' plug-and-play automation framework for early-stage foundersReal examples of AI increasing sales velocity and closing rateTop Quote: "Don’t use a chainsaw if you can’t swing an axe." – Matthias FrankGuest Links: 1. https://matthiasfrank.de/2. https://www.linkedin.com/in/matthiasfrankprofile/3. https://twitter.com/MFreihaendig4. https://www.youtube.com/channel/UCW305WqEev0aujh9Aq-eNSQ

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