How AI Agents are changing Online Search andWhy AEO and GEO is shortsighted

16/07/2025 18 min Episodio 30

Listen "How AI Agents are changing Online Search andWhy AEO and GEO is shortsighted"

Episode Synopsis

In this episode, you'll learn about the rise of AI agents in online search and how it's transforming the rules of discoverability. We look at why focusing on AI Engine Optimization (AEO or GEO) maybe short sighted because of AI Agent search. We discuss why AI Agents are already doing a lot of online search and in many cases better than humans. We also explore what what businesses must do now to be found; by both humans and AI. You'll get concrete takeaways on auditing your digital assets and adapting your approach for the AI-driven future of online visibility. What we discussed: 1:02 - Why the new AEO and GEO strategies are short sighted4:14 - The declining value of clicks in the age of AI search7:10 - How AI is changing the web's business model (Cloudflare CEO)10:15 - Why diverse content placement is crucial for AI visibility15:02 - Rebuilding websites for AI agents, not just humansConnect with us if you want to get the benefits of AI for your business:0260.AI