ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How AI Transforms Ideal Customer Profile Building | Agentic AI Podcast by lowtouch.ai"
Episode Synopsis
In this episode, we explore how AI is revolutionizing Ideal Customer Profile (ICP) building by moving beyond static spreadsheets and outdated assumptions. With real-time data analysis, adaptive learning, and predictive insights, AI creates living ICPs that evolve with market shifts and buyer behavior. We discuss how this transformation boosts conversion rates, sharpens targeting, and helps sales and marketing teams align more effectively. Tune in to discover how agentic AI is turning ICP building into a dynamic growth engine for enterprises.
In God we trust