ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Imagining the Future: How Creativity Powers B2B Strategy at The Frameworks"
Episode Synopsis
In this episode, we sit down with James Trowman, Partner and General Manager at The Frameworks, a specialist B2B marketing agency recently crowned with six Telly Awards and proud new status as an employee-owned business. James shares how imagination and creativity drive real business transformation—from branding and content strategy to AI-powered tools. He explores the four pillars of imaginative organizations, how B2B marketers can humanize complex offerings, and why risk-taking, collaboration, and leadership buy-in are key to future-proofing your business.
Plus, hear how The Frameworks is leveraging AI not just to boost creative output, but to build smarter, more personalized client experiences. If you’re a business leader ready to think beyond the now, this one’s for you.
Plus, hear how The Frameworks is leveraging AI not just to boost creative output, but to build smarter, more personalized client experiences. If you’re a business leader ready to think beyond the now, this one’s for you.
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