Mark Baldino is the Co-founder of Fuzzy Math, a user experience design, strategy, and innovation firm that solves difficult problems with a human-centered design approach and has helped establish design practices for upstart businesses and Fortune 500 companies including Microsoft, and GE Healthcare.
Takeaways
If a resource is comfortable with working remotely then as an agency you should allow them to. An A+ resource is better remote than outside your company. 
As an agency things like culture happen naturally. If you’re living the values you preach, the team follows. 
Contrary to popular belief virtual meetings are more inclusive. There is an accessibility component to communication in a 100% virtual company.
“When everyone's just a screen, you kind of treat everybody a little bit more equal. And I think that's a real benefit. And I think our clients can feel that and our team can feel that whether we're doing an internal kind of meeting, or we're doing a client workshop.” - Mark 
Sometimes you have to say no to good business just because it’s not the right fit for you, culturally or technologically.
First contacts can determine if a client is good for you or not. If they’re having trouble understanding your culture and values then it’s not going to be any different with work.

Links:
LinkedIn - https://www.linkedin.com/in/markbaldino/
Fuzzy Math - https://fuzzymath.com
 
Busted Myths:
Communication in a 100% virtual company strains people and makes them less productive.

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