How an Oregon designer's 'fun project' became Brisbane's viral logo

Afternoons with Sofie Formica
13/11/2025 11 min
How an Oregon designer's 'fun project' became Brisbane's viral logo

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Episode Synopsis

How does a designer from the US who's never set foot in Australia manage to capture our city's spirit in a logo that goes viral? We chat with Caleb Nugent, the man behind the 'Brisbane B,' about his surprise fame and his upcoming trip to the city he's only seen on Google Maps.See omnystudio.com/listener for privacy information.

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