ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Ins and Outs of Category Management"
Episode Synopsis
In this episode, Dave Bohr, director of category management at Bill Murray & Associates, discusses the ins and outs of category management. He starts by explaining what category management is and progresses to the role a category manager plays in helping auto parts suppliers and manufacturers position their products competitively in the automotive aftermarket.
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