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Listen "How Kenya's Flower Industry is Blossoming Into New Markets Globally"
Episode Synopsis
The global flower trade is far from ornamental — it’s a serious business worth billions. Valued at an estimated $37.45 billion in 2023, the cut flower market is projected to grow steadily at 4.8 percent annually through 2030.
While Europe has long dominated global consumption, new markets are quietly gaining ground. Among them is Russia, where floral demand remains strong despite ongoing geopolitical realignments. With a flower market worth $1.6 billion in 2023, Russia continues to rank among the world’s top consumers of fresh blooms.
Traditionally reliant on imports from the Netherlands, Ecuador, and Colombia, Russia is now broadening its bouquet of suppliers — and Kenya is emerging as a compelling contender. As the world’s fourth-largest flower exporter, Kenya sees this opening not just as a trade opportunity, but as a chance to cultivate deeper economic ties, diversify its export base, and showcase the resilience of its agricultural sector on a new global stage.
While Europe has long dominated global consumption, new markets are quietly gaining ground. Among them is Russia, where floral demand remains strong despite ongoing geopolitical realignments. With a flower market worth $1.6 billion in 2023, Russia continues to rank among the world’s top consumers of fresh blooms.
Traditionally reliant on imports from the Netherlands, Ecuador, and Colombia, Russia is now broadening its bouquet of suppliers — and Kenya is emerging as a compelling contender. As the world’s fourth-largest flower exporter, Kenya sees this opening not just as a trade opportunity, but as a chance to cultivate deeper economic ties, diversify its export base, and showcase the resilience of its agricultural sector on a new global stage.
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