Branding Africa: It’s Time to Forge a Bold Narrative and Reclaim Identity

18/04/2025 34 min Temporada 1 Episodio 82
Branding Africa: It’s Time to Forge a Bold Narrative and Reclaim Identity

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Episode Synopsis

There is a clarion call for Africa to change how the world sees it, not as a land of problems, but as a place of pride, power, and promise. From tech to fashion, food to finance, African brands are on the rise, boldly rewriting a narrative long shaped by foreign eyes. With giants like MTN, Dangote Group, and Ethiopian Airlines leading the charge, momentum is building for a strong “Made in Africa” movement, one that inspires confidence, drives trade, and shapes a future imagined and built by Africans, for Africans.

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