ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Elon Musk’s X Doesn’t Mark the Spot For Brand Safety."
Episode Synopsis
Budgets have shifted to platforms that have a higher chance of running afoul of brand safety guidelines. Therefore brands, agencies - and the media partners themselves - need to work longer and harder to prevent ads from running adjacent to problematic content. Chris and Caleb talk through the challenges facing marketers today.
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