AdTech AI Files

Por: Steven Ohrnstein from Viant Technology
Byte Size AdTech Insights for Those of Us Who Live in an AI World

For AdTech marketers navigating the intersection of AI, Measurement, and CTV, this podcast delivers byte-sized insights to keep you ahead. Whether you're scaling campaigns, optimizing media spend, or decoding attribution, we break it down—fast, smart, and straight to the point.

🎯 Topics: Incrementality, Attribution, Growth Marketing, CTV, and more.

#MarketingMeasurement #AdTech #AI #CTV #Attribution #GrowthMarketing #MediaBuying #MarketingStrategy
30 episodios disponibles

Latest episodes of the podcast AdTech AI Files

Mostrando página 2 de 2

#10 | Viant Technology Q4 2024 Earnings Recap 04/03/2025
#9 | Why Smaller Brands See Bigger Gains 01/03/2025
#8 | Beyond the Click... Throw Away CTR 01/03/2025
#7 | Not All Control Groups Are Created Equal: Why Similarity Matters in Incremental Lift Studies 01/03/2025
#6 | 3 Reasons Marketers Are Shifting Budget from Linear TV to CTV 01/03/2025
#5 | Search/Social/Display vs CTV | Who's Really Driving Incrementality 01/03/2025
#4 | 3 Reasons Every Marketer Should Be Using Incrementality Measurement 01/03/2025
#3 | AI Bidding - Why Every Marketer Needs it in Their DSP 01/03/2025
#2 | Retargeting: The Illusion of "Performance" 28/02/2025
#1 | Lift and Incrementality Explained 28/02/2025
« Primera ‹ Anterior 1 2
© 2003-2026 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA