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Listen "The Woman Who Rewired Fashion Wholesale: A Conversation with Alice Fitch"
Episode Synopsis
This week on AdChat: The Creative Woman’s Perspective, we’re joined by Alice Fitch — second-time founder, tech creator, and the woman behind Whola, one of Australia’s fastest-growing B2B fashion wholesale platforms.
After years of running a fashion agency, Alice had seen enough of the inefficiencies baked into wholesale — the spreadsheets, the showrooms, the stress. So she decided to change it. Whola was built from lived experience, designed with empathy, and grown through strategy — not noise.
In this episode, Alice shares the grit it takes to build a tech platform from scratch, why emotional connection is her superpower, and how she’s leading with clarity in a space where women are still underrepresented — from fashion to logistics to ecomm.
🎧 Tune in for a smart, grounded conversation about reinvention, leadership, and building something that actually works.
After years of running a fashion agency, Alice had seen enough of the inefficiencies baked into wholesale — the spreadsheets, the showrooms, the stress. So she decided to change it. Whola was built from lived experience, designed with empathy, and grown through strategy — not noise.
In this episode, Alice shares the grit it takes to build a tech platform from scratch, why emotional connection is her superpower, and how she’s leading with clarity in a space where women are still underrepresented — from fashion to logistics to ecomm.
🎧 Tune in for a smart, grounded conversation about reinvention, leadership, and building something that actually works.
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