ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Why you shouldn't make content for SEO"
Episode Synopsis
In this episode Adam + Simon explain why you shouldn't be making content just for SEO, you should be focusing on the user and where they are in the user journey. The user journey consists of 4 stages awareness, consideration evaluation and purchase, we explain what content to make at each to attract more customers to your site, not just Google's robots.
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