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RXBar CMO thinks beyond bars

Ad Age Marketer's Brief
16/07/2019 19 min Episodio 19
RXBar CMO thinks beyond bars

Listen "RXBar CMO thinks beyond bars"

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Episode Synopsis

Victor Lee joins Marketer's Brief to discuss the evolution of its no B.S. message and taking the brand further beyond the bars that put it on the map.

More episodes of the podcast Ad Age Marketer's Brief

How Outlaw is using marketing and price to disrupt legacy beer brands 14/01/2026
Life360 CMO on building brand trust through bold creative 07/01/2026
Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp 17/12/2025
Creating better client-agency relationships 10/12/2025
From insight to impact: How Octagon helps brands win in the sports and entertainment economy 08/12/2025
How to do travel marketing that stands out with Tourism Australia CMO 03/12/2025
CMOs, social media and why AI isn't everything with VaynerX's Avery Akkineni 26/11/2025
How LocalX is advancing the local ad-buying ecosystem with its unified data platform 24/11/2025
Bridging the AI-human gap with Stitch Fix CMO 19/11/2025
Tips on building a beauty brand with former Walgreens CMO 12/11/2025
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