Troy Ruhanen, president and CEO, TBWA Worldwide

Ad Age Insider
25/10/2018 35 min Episodio 57
Troy Ruhanen, president and CEO, TBWA Worldwide

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Episode Synopsis

An Aussie giant of a former Rugby player, Troy Ruhanen joined TBWA as president and CEO four years ago. Today he joins us on the Ad Lib podcast to spill some tea on his competitors — including WPP and Publicis — and give us some insight into clients including Apple, McDonald's and Nissan. We discuss what their pain points are, what his agency's big wins over the last four years have been, and growing up blue collar in Brisbane.

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