Marketer's Brief

Ad Age Insider
19/03/2019 30 min Episodio 79
Marketer's Brief

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Episode Synopsis

Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinberg, discusses what it is doing to help nudge the EV sector into the mainstream, including how charging stations might create branding opportunities.

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