In this episode, Greg Vandermade and Scott Rosenberg dive into the critical role of social media for athletic directors. They discuss how ADs can use social media to connect with their communities, engage with student-athletes, and promote their programs. The conversation covers strategies for maintaining consistency, navigating the dangers of social media, creating effective graphics, and managing crises. The hosts also provide valuable advice for new athletic directors looking to establish their online presence and measure their success in the digital landscape.Chapters:00:00 Introduction and Fall Vibes02:45 Using Social Media to Connect with Communities06:17 Exploring Different Social Media Platforms09:34 Strategies for Engagement and Consistency14:04 Navigating the Dangers of Social Media19:05 Creating Effective Social Media Graphics26:28 Behind-the-Scenes Content and Engagement30:03 Crisis Management in Social Media34:57 Advice for New Athletic Directors39:12 Closing Thoughts and Future Directions

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