In this lightbulb-moment episode of ACTually, Lani and guest Cait Blakely reveal one of the most overlooked reasons many entrepreneurs stay stuck: you're trying to solve a problem that doesn’t even exist yet. Sound familiar? From pre-building courses to prepping for imaginary waitlists, this episode exposes how over-planning can sabotage your growth—and what to do instead.In This Episode:Why your biggest bottleneck might be premature problem-solvingHow Lani and Cait caught themselves wasting time trying to fix something that didn’t exist yetWhat "creating the problem" really means for your business growthStories of how entrepreneurs sabotage launches by over-preparingWhy overthinking and "perfection prep" lead to burnout and low resultsWhat to do instead: stack small actions that actually move the needleKey Takeaways:Stop solving problems that aren’t real yet. They’re draining your time and creative energy.You grow by doing—not by mapping out every detail before the opportunity exists.Pre-selling, testing, and real-time feedback are more valuable than "perfect" planning.You don’t need to be "ready" to start. You just need to start.Your strategy will always evolve—don’t waste energy solving for a future version of you.Action Steps:Ask yourself: What am I trying to solve that doesn’t actually exist yet?Identify one action you can take this week to create the problem (aka generate demand).Book a Free Business Alignment Call with Lani to get unstuck and moving forward.Limited Time Offer:Grab the FREE Summer Profit & Fun Blueprint:https://coaching.lanijackson.com/summer-fun-and-profit-blueprint/Book a Business Alignment Call: https://hello.dubsado.com/public/appointment-scheduler/6737c7379e28ed003a12091c/scheduleLinks & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

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