Description: Ah, the mysterious world of Facebook groups. Saying there’s a Facebook group for everything is an understatement. Any niche idea/topic/thing you can conjure will most likely have a Facebook group with like-minded individuals. Marketers can use these Facebook groups to get deeper insight on their target audience. In this podcast, Talia & Ross take a deep dive into Facebook groups and how we can leverage this certain kind of market research in our own marketing campaigns.
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