Craig Sullivan, Group VP of Product Management, NetSuite  joins Heather Smith at SuiteWorld25 to reveal AI, automation, and global ERP innovations transforming how accountants and businesses scale smarter.
Summary
Today I’m speaking with Craig Sullivan, Group VP of Product Management, NetSuite
In this episode, we talk about . . .

Insights into NetSuite Next: AI-native ERP, natural language queries & agentic workflows
Grounded AI: Role-based, explainable responses tailored to accounting & finance users
Internationalisation & multilingual support coming to NetSuite AI
Global compliance & e-invoicing updates—AI-enabled validation for governments
AI Connector: Bridging NetSuite with tools like ChatGPT for insights and storefront integration
Advice for accountants stepping into ERP consulting
Importance of planning in successful NetSuite implementation
"Suite Success" methodology explained
Closing with Pitbull (Mr. Worldwide) and the global theme of SuiteWorld25



🧰 Apps & Tools Mentioned
NetSuite, Oracle, ApprovalMax, Soldo, Synder, ChatGPT, Claude, Shopify
 
⏱️ Timelines
00:00 – Welcome to SuiteWorld25: Craig Sullivan joins live from Las Vegas
02:15 – Why Accountants Should Care: NetSuite's role in SME digital transformation
04:40 – From Frustration to Innovation: Craig’s journey from accountant to product leader
07:55 – Big Reveal: What NetSuite NEXT brings to ERP and accounting
10:30 – Grounded AI & Natural Language: Role-aware, explainable ERP queries
13:25 – Jet Engine, Not Co-Pilot: NetSuite’s bold AI claims
15:40 – Going Global: Supporting business in 160+ countries with OneWorld
18:20 – AI in Multiple Languages: Multilingual support explained
20:05 – E-Invoicing Powered by AI: Compliance turned efficiency booster
22:40 – Ask Oracle & Contextual Insights: Smarter decision-making with AI
24:55 – AI Connectors in Action: Real-world ChatGPT and Claude integrations
27:10 – What Accountants Should Know: Scaling smart from Day One
29:00 – Implementation Pitfalls: Planning as the missing puzzle piece
30:35 – The Power of Sweet Success: Best practice baked into ERP deployment
32:10 – Craig’s Final Insights: AI’s future role in accounting
33:55 – Bonus Fun: Pitbull, Mr. Worldwide, and SuiteWorld party prep!
 
Contact details:
L: https://www.linkedin.com/in/craigssullivan/  
NetSuite: https://www.netsuite.com.au 
SuiteWorld: https://www.netsuitesuiteworld.com
Accounting Apps newsletter: http://accountingapps.io/ 
Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind 
LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/ 
YouTube Channel: https://www.youtube.com/ANISEConsulting 
X: https://twitter.com/HeatherSmithAU

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