Ever wonder where review platforms actually fit in ABM? Host Jim Gilkey (LinkedIn) brings on Riley Rogers, Customer Success Manager at TrustRadius, to break it down. Riley explains how review platform intent data stands apart—because buyers on TrustRadius aren’t wasting time, they’re actively searching for solutions. Learn how to find your best prospects, layer in industry targeting, and arm your sales team with exactly what’s in play. If your ABM campaigns are stuck in the dark with random intent scores, Riley’s advice will bring clarity and better results.👤 Guest BioRiley Rogers is a Customer Success Manager at TrustRadius, with ABM experience dating back to 2016. He specializes in helping B2B teams get value from long-form reviews and intent data. Connect with Riley on LinkedIn.📌 What We CoverWhere review platforms like TrustRadius fit in the ABM workflowWhy intent data from review platforms is more actionable than generic third-party intentHow to use TrustRadius integrations with 6sense, Demandbase, and LinkedIn for tailored campaignsOperationalizing around real buyer behaviors instead of just intent scoresUsing industry layering to get ultra-specific with ABM playsHow review platform intent data boosts ABM campaign metrics and sales enablementThe difference between long-form reviews and what you get on G2 or GartnerLocal favorites: Sweetwater Hazy IPA as the beverage of choice🔗 Resources MentionedTrustRadiusScrappy ABMRiley Rogers on LinkedInJim Gilkey on LinkedIn

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