Is it really enough to provide good, or even, very good customer service? When your organization treats service recovery as just another refund, it misses a valuable growth opportunity. Excellent service recovery turns people with a poor experience into your biggest brand advocates. Listen now to hear the 4 steps to customer recovery. This episode addresses questions, such as:What is the difference between good service recovery and excellent service recovery?What steps can you take to recover from a bad customer experience? How can your organization own a customer complaint, gain insight to improve, and keep its reputation intact?  Recommended Reading:Turn Those Upset Customers Around: Best Practices for Customer Service RecoveryRecommended Learning: Build A Culture Around Service__________________________________________________________________

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