PART 3 OF THE 3 PART SERIES:  Randy Olson, PhD, author of 11 books on communication hosts the discussion of the two case studies joined by Australians Rod Lamberts, PhD, Deputy Director of the Australian National Centre for the Public Awareness of Science (CPAS), Jayde Lovell, Director of ReAgency Science Marketing and Discovery Channel Host, plus Park Howell, host of the podcast, "The Business of Story." Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/ Park Howell https://twitter.com/ParkHowell https://businessofstory.com Rod Lamberts https://twitter.com/rodl http://wholesomeshow.com/ Jayde Lovell https://x.com/JaydeLovell https://www.youtube.com/ScIQ

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