Do you ever find yourself buying things you don't need?  Perhaps you're prone to impulse purchases in the supermarket, or in-game purchases on your phone, or maybe you like the occasional gamble?  In this episode I'm not going to tell you to stop any of that, but I am going to try and make you more aware of all the things you spend money on without even thinking about it. This is about turning your unconscious consumerism into conscious spending.  I am going to show you how to work out the real impact of those little purchases, so you can make informed decisions about what you buy to avoid that dreaded buyer's guilt!  So stop being a sucker for great marketing, and start taking control of your spending.    Links & Resources:  THE WEALTHY RESOURCES  Influence, New and Expanded: The Psychology of Persuasion by Robert Cialdini    Highlights from this episode:  (00:59) The culture of buying  (05:20) Do you know what influences your buying decisions?  (11:25) Unconscious spending is dangerous!  (13:35) A useful decision-making tool  (20:28) This isn't about buying less, but buying smarter  (22:53) Plan for your future    Has this podcast started you thinking about what A Wealthy Life might look and feel like for you? Why not spend another 3 minutes and take my online audit called Readiness to Retire Wealthy based on the five principles discussed in The Wealthy Retirement Plan book and episodes of this podcast? The assessment provides you with a personal score and report to help you take back control of your financial future – something business owners and employees both forget – but for different reasons.   Https://VickiWusche.com/Scorecard/     Connect with Vicki:  Visit my website to learn more  Subscribe on YouTube  Follow on Twitter  Connect on LinkedIn  Add on Facebook  Follow on Instagram    Booking calendar - https://calendly.com/vickiwusche     Browse Books by Vicki:  Using Other People's Money: How to invest in property 4th edition   Make More Money from Property: From investor thinking to a business mindset 2nd Edition   Property for the Next Generation: Securing your future in uncertain times 2nd Edition   The New Estate: Insights from the 22nd century   The Wealthy Retirement Plan: A revolutionary guide to living the rest of your in style      Or read the following Ebooks on VickiWusche.com:   9 Critical Property Principles   The De-Job Yourself Manual: Break your reliance on a monthly wage   The Values Manual: Understand what your values are and how they can be key to a successful business    The Goal Setting Manual: Create meaningful and practical goals then achieve them 

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