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Listen "Renaissance"
Episode Synopsis
Coming together might have saved Irish whiskey, for now, but despite huge re-investment, it was still struggling to make an impact once again around the world.
Fending off hostile take-overs, it needed to grow quickly or Irish whiskey as a product would soon disappear.
Pernod-Ricard’s welcome take-over in 1988 offered a game-changing platform to the world and the Irish whiskey renaissance finally began and an ancient Irish industry sprung up once again.
A Story of Irish Whiskey: How three families saved it from extinction.
Produced by LastCastMedia.com for Irish Distillers
For more information on the series go to IrishDistillers.ie
Always drink alcohol responsibly.
Fending off hostile take-overs, it needed to grow quickly or Irish whiskey as a product would soon disappear.
Pernod-Ricard’s welcome take-over in 1988 offered a game-changing platform to the world and the Irish whiskey renaissance finally began and an ancient Irish industry sprung up once again.
A Story of Irish Whiskey: How three families saved it from extinction.
Produced by LastCastMedia.com for Irish Distillers
For more information on the series go to IrishDistillers.ie
Always drink alcohol responsibly.
More episodes of the podcast A Story of Irish Whiskey
Bonus Ep: The Punishment Book
22/05/2019
Dublin and Cork Rivalries
22/05/2019
Revolution & War
22/05/2019
Kings of the World
22/05/2019
The Meeting of the Families
22/05/2019
Launching May 23rd
16/05/2019
In God we trust