Ben and Jay revisit the fascinating topic of behavioral science with Kristen Berman, CEO of Irrational Labs.   Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely, helping companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users.  She also co-founded Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being for low to middle Americans.Hear Kristen talk about:The application of behavioral science in healthcare, including how we might encourage better adoption of public health measuresThe connection between Jobs To Be Done theory and behavioral scienceHow her partner using social influence to get her to have Lasik surgeryHer early experience at Intuit, a company admired for its approach to innovationWatch Kristen's TED Talk hereCheck out the Behavioral Design BootcampAll Things Twitter:Kristen BermanA Sherpa's Guide to InnovationBen TingeyJay GerhartSupport the show

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