ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Going Forward"
Episode Synopsis
Tom Shakespeare tells us why he believes the phrase "going forward" is an inelegant and negative replacement for "in future".When you talk about the future, he says, you are using a temporal concept. It's a different time from now - the time to come - and "invites us to open out our imaginative space". It offers the possibility that things might be different. "Going forward", on the other hand, is a spatial concept - "nothing but the present, infinitely extended". Producer: Adele Armstrong.
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