As people, we're naturally inclined to tell stories to people around us using the "and then" method. Something happens, and then something else happens. But, storytelling (in movies, books, etc) is labored if that's the case. It presents no stakes or complications. And I love ideas that are simple yet have a profound effect. It's why I love Matt Stone and Trey Parker's writing advice. As the creators of South Park, they've perfected the "but, therefore" style of outlining. That's what I go over in this episode and how you can benefit from it as well. Thanks for tuning in. Also, feel free to ask questions or offer opinions of your own, whether down in the comment section or by hitting me up on social media @PhilSvitek. Lastly, for more free resources from your 360 creative coach, check out my website at http://philsvitek.com.  
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