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Listen "10 Commandments to Marketing and Persuasion"
Episode Synopsis
The 10 Commandments to Marketing and Persuasion
I’m pumped to bring you an interview with Dr. Yaniv Zaid — the guy known around the world as “Doctor Persuasion” and the author of The 21st Century Sales Bible. If you’ve ever felt like you’re shouting into the void with your message, or you’re undervaluing your work, or you’re trying to build a community but can’t quite crack the code — this conversation will flip a switch. We’ll dig into the ten “commandments” he lays out for how to master marketing, negotiation, persuasion and finally step into the high-value version of your brand.
This isn’t a fluffy chat about sales tactics that evaporate after you walk away. This is raw, real, and rooted in systems and psychology. Dr. Zaid draws from a PhD in law, from global speaking and consulting experience — and yes, this matters because what worked in 1999 doesn’t fly in 2025. He’ll challenge you to stop under-charging, stop hiding your expertise, and start leading with boldness, with clarity and with confidence. If you’ve ever held back because you thought you weren’t “salesy enough” or you weren’t supposed to push yourself forward — get ready to reframe that story.
Here’s why you’ll want to tune in: we’re going to unpack how to build a community that buys from you not just once, but again and again. We’re going to talk about how to get people talking about you (the holy grail of word-of-mouth), how to provide personal attention in an age that seems to dehumanize connection, and how to build trust so that when you speak, people listen and act. And more importantly, this isn’t just theory — we’ll pull examples, tactics and take-aways you can use Monday morning. Because micro-dosing your life means small shifts that compound. Coach Jay style means you’ll leave ready to act.
So if you’re ready to step into that next level — ready to raise your price, raise your presence, raise your impact — then clear your calendar for tomorrow at 6 pm Eastern. Bring your notebook, your questions, your “what if I could…” mindset. We’ll push past the noise, past the hustle-without-heart, and build something purposeful, profitable and sustainable.
Dr. Yaniv Zaid's book, "The 21st Century Sales Bible: Mastering the 10 Commandments of Marketing, Negotiation & Persuasion" is an outstanding book filled with practical insights that you can use right now in your business and in your life. The book is filled with examples that give meaning to the ideas and concepts that he discusses in the 21st Century Sales Bible.
Each of the 10 Commandments builds on one another. When you start with the 1st Commandment to the 10th there is a connection between them all. What I found so brilliant, is at the end of each chapter he has "Key Takeaways" from each commandment. If you forgot something he reemphasizes it again, making the book a extremely useful took kit for anyone in business.
Often times we find words like "marketing" and "persuasion" to be a bit uncomfortable. But, when you really read what Dr. Zaid, is saying you begin to realize our whole life is marketing ourselves and persuading others to do what we would like them to do. The difference is this: There is an ethical and moral way to do it! When we truly love our clients, and truly know we can help them with their problems or pain, then persuasion is not a bad word, but a great word for us to help them see the solution to the potential clients issues.
The book says it is a Sales Bible. And when you truly dig into the wisdom and guidance that is shared in each chapter will be both enlightening and life changing.
Get your copy of "The 21st Sales Bible" by Clicking Here!
Please reach out to our sponsors of A New Direction who support us and our guests!
Enhance Your Audiobook Experience with Zoundy!
If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation,
I’m pumped to bring you an interview with Dr. Yaniv Zaid — the guy known around the world as “Doctor Persuasion” and the author of The 21st Century Sales Bible. If you’ve ever felt like you’re shouting into the void with your message, or you’re undervaluing your work, or you’re trying to build a community but can’t quite crack the code — this conversation will flip a switch. We’ll dig into the ten “commandments” he lays out for how to master marketing, negotiation, persuasion and finally step into the high-value version of your brand.
This isn’t a fluffy chat about sales tactics that evaporate after you walk away. This is raw, real, and rooted in systems and psychology. Dr. Zaid draws from a PhD in law, from global speaking and consulting experience — and yes, this matters because what worked in 1999 doesn’t fly in 2025. He’ll challenge you to stop under-charging, stop hiding your expertise, and start leading with boldness, with clarity and with confidence. If you’ve ever held back because you thought you weren’t “salesy enough” or you weren’t supposed to push yourself forward — get ready to reframe that story.
Here’s why you’ll want to tune in: we’re going to unpack how to build a community that buys from you not just once, but again and again. We’re going to talk about how to get people talking about you (the holy grail of word-of-mouth), how to provide personal attention in an age that seems to dehumanize connection, and how to build trust so that when you speak, people listen and act. And more importantly, this isn’t just theory — we’ll pull examples, tactics and take-aways you can use Monday morning. Because micro-dosing your life means small shifts that compound. Coach Jay style means you’ll leave ready to act.
So if you’re ready to step into that next level — ready to raise your price, raise your presence, raise your impact — then clear your calendar for tomorrow at 6 pm Eastern. Bring your notebook, your questions, your “what if I could…” mindset. We’ll push past the noise, past the hustle-without-heart, and build something purposeful, profitable and sustainable.
Dr. Yaniv Zaid's book, "The 21st Century Sales Bible: Mastering the 10 Commandments of Marketing, Negotiation & Persuasion" is an outstanding book filled with practical insights that you can use right now in your business and in your life. The book is filled with examples that give meaning to the ideas and concepts that he discusses in the 21st Century Sales Bible.
Each of the 10 Commandments builds on one another. When you start with the 1st Commandment to the 10th there is a connection between them all. What I found so brilliant, is at the end of each chapter he has "Key Takeaways" from each commandment. If you forgot something he reemphasizes it again, making the book a extremely useful took kit for anyone in business.
Often times we find words like "marketing" and "persuasion" to be a bit uncomfortable. But, when you really read what Dr. Zaid, is saying you begin to realize our whole life is marketing ourselves and persuading others to do what we would like them to do. The difference is this: There is an ethical and moral way to do it! When we truly love our clients, and truly know we can help them with their problems or pain, then persuasion is not a bad word, but a great word for us to help them see the solution to the potential clients issues.
The book says it is a Sales Bible. And when you truly dig into the wisdom and guidance that is shared in each chapter will be both enlightening and life changing.
Get your copy of "The 21st Sales Bible" by Clicking Here!
Please reach out to our sponsors of A New Direction who support us and our guests!
Enhance Your Audiobook Experience with Zoundy!
If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation,
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