Lodge-building, unique value proposition, and designed experiences are vital in the Masonic world. Uncover how strategy, emotion, and cultural nuances forge a unique brotherhood identity. Build your lodge's experience, not by chance, but with purpose!Key Points• Buildings & Lodges: No accident• Emotion evokes lodge identity• Strategy shapes Masonic experience• Inclusivity extends lodge reach• Definitive value defines lodgesBest Quotes01:09 - 01:16 • "What are those identity elements that folks connect with that make them love their lodge."01:24 - 01:30 • "You have to intentionally create the strategy to build your lodge the way you want it to be."02:16 - 02:23 • "What can we do to bring the folks that are coming from a different income level into our lodge experience?"03:51 - 03:59 • "The lodge is supposed to be here for you to help you out, to provide you the training and education and the knowledge that you need to be effective."04:00 - 04:02 • "Don't let your lodges culture be an accident."04:03 - 04:08 • "Don't let your lodges value that it creates for its members be an accident. Be intentional about it."

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