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Listen "Episode 27: How I think about selling via content"
Episode Synopsis
Episode Title: How to Sell Services Through Content MarketingEpisode Overview
This episode discusses effective strategies for selling services through content marketing, using personal experiences and practical examples to illustrate key concepts. The host shares insights from a conversation with a copywriter and expands on various aspects of content creation and marketing.
Identify and deeply understand your audience's pain points
Speak your audience's language and use terminology they relate to
Position yourself appropriately (e.g., premium vs. affordable)
Put yourself in your ideal client's shoes to better understand their needs
Problem Awareness
Features vs. Benefits
Value Stacking
Create emotional resonance through storytelling
Use before-and-after scenarios effectively
Include both struggles and triumphs in your narrative
End with positive, uplifting messages
Use emotionally charged words to help viewers visualize outcomes
Incorporate authentic testimonials
Let clients speak in their own words
Focus on real-life impact rather than technical features
Share transformation stories
Avoid over-complication in delivery
Be authentic rather than performative
Match content format to your strengths
Use visual elements strategically
Include clear calls-to-action appropriate for your audience
"The value in the words that you say aren't necessarily probably as strong as what the value of the words that you can put on paper."
"Everyone buys on emotion."
"What you're really wanting to hit on is those emotional words that inspire people to take change, take action, and move forward."
Review your current content strategy
Identify your audience's emotional triggers
Develop authentic storytelling approaches
Create clear value propositions
Implement appropriate calls-to-action
Instagram: @benpaulmark
Open to DMs for questions and feedback
The host emphasizes the importance of understanding your audience, creating emotional connections, and delivering value through content that resonates with your ideal clients. The focus should be on creating authentic content that speaks to your audience's needs and pain points while showcasing the transformative power of your services.
This episode discusses effective strategies for selling services through content marketing, using personal experiences and practical examples to illustrate key concepts. The host shares insights from a conversation with a copywriter and expands on various aspects of content creation and marketing.
Identify and deeply understand your audience's pain points
Speak your audience's language and use terminology they relate to
Position yourself appropriately (e.g., premium vs. affordable)
Put yourself in your ideal client's shoes to better understand their needs
Problem Awareness
Features vs. Benefits
Value Stacking
Create emotional resonance through storytelling
Use before-and-after scenarios effectively
Include both struggles and triumphs in your narrative
End with positive, uplifting messages
Use emotionally charged words to help viewers visualize outcomes
Incorporate authentic testimonials
Let clients speak in their own words
Focus on real-life impact rather than technical features
Share transformation stories
Avoid over-complication in delivery
Be authentic rather than performative
Match content format to your strengths
Use visual elements strategically
Include clear calls-to-action appropriate for your audience
"The value in the words that you say aren't necessarily probably as strong as what the value of the words that you can put on paper."
"Everyone buys on emotion."
"What you're really wanting to hit on is those emotional words that inspire people to take change, take action, and move forward."
Review your current content strategy
Identify your audience's emotional triggers
Develop authentic storytelling approaches
Create clear value propositions
Implement appropriate calls-to-action
Instagram: @benpaulmark
Open to DMs for questions and feedback
The host emphasizes the importance of understanding your audience, creating emotional connections, and delivering value through content that resonates with your ideal clients. The focus should be on creating authentic content that speaks to your audience's needs and pain points while showcasing the transformative power of your services.
In God we trust