About Jamie
Jamie Schwartzman is the Chief Creative Strategist and founder of Flux Branding, a premier branding agency with over 25 years of experience transforming businesses. An expert in corporate rebranding, Jamie developed the IDEA Method—a proprietary four-step branding process that reduces risk, reveals a brand’s true identity, and guides it to success.
Under his leadership, Flux Branding has revitalized public and private companies, including helping Motor Car Parts of America [NADSQ:MPAA] boost their stock price from $2 to $38 per share through strategic rebranding. Jamie’s expertise was featured on Gordon Ramsay’s TV show “Food Stars,” where he appeared as an Expert Brand Strategist, coaching the winning contestant for the grand prize. For over a decade, he has shared industry insights through his “First Tuesday” newsletter, which includes monthly essays with branding insights.
Passionate about crafting authentic brand stories that achieve growth, Jamie believes that change is the only constant. He and his team at Flux Branding continue to inspire and lead brands to embrace change, think strategically, and communicate boldly. He’s known for his wit, wisdom, and ingenuity— making him a seasoned advisor to business leaders who demand performance.

Today We Talked About

Jamie’s background
IDEA Method

Ignite
Distill
Energize
Activate


What is branding?
How you feel about the company

What is brilliant
What is special
What is unique


Culture…
Diamonds
Leaders Eat Last
Purpose
finding Passage – Explorer
Lead the way
Small steps consistently taken, can yield a big journey

 

Connect with Jamie

Website
LinkedIn


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