About Ruben
Ruben Ugarte is an expert in data, decision-making and the author of the Data Mirage: Why Companies Fail to Actually Use Their Data. He has helped over 75 medium-sized and large enterprises, including the Fortune 1000, across 5 continents, use data to make higher quality decisions.

These decisions helped companies significantly boost performance, increase profitability, dramatically lower costs, and make their teams world-class. He also maintains a popular blog that over 100,000 readers have read. In his free time, you can find him dancing or trying to learn something new.



Today We Talked About

Data
Ruben's history
What can data do for a company
Approaches for BI

Data warehouse and Data Lake for dashboard (legacy)
approach 2 - assumes data is decentralized (APIs)


Privacy
Deletion of Data
Looking for Insights
Expectations
Summaries vs. Dashboards
Emotions
Numbers are more than just numbers
Limit the Inputs
Track less KPIs
The North Star Metric
GateKeepers
COVID data




Connect with Ruben

LinkedIn
Twitter
Website
YouTube



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