What are email automations?Automated workflows that communicate with your audience
They're triggered based on pre-set criteria
Used in most email marketing platforms like Mailchimp & Active Campaign
Sometimes called a customer journey, because that's what they follow


Why use email automations?Help you scale your work: setup one time and then optimize over time
They personalize the experience for your audience However, they can also get very complicated very quickly Forces you to think through what steps your audience takes
Create consistency so you're not having to constantly churn out content Nurtures your audience over time and warms them up to be a customer


How do you make the most out of email automations?Don't overdo it. 
All automation should lead to human interaction. 
The "from" and "reply-to" are very important. If you have a "noreply" sending an email, just don't do it. I changed banks because of this.
Actually respond when people reach out.
Here’s a humorous example of that from a car dealership with massive amounts of clunky email automation.



Examples of email automationsWelcome series: these generate better results for later emails
Client onboarding: preemptively answer your clients questions
Audience milestones: those birthday emails are really effective; celebrate something
Reengagement series: pull uninterested people back in, or auto unsubscribe them

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