Online reviews are often trusted more than other forms of marketing because they come from neutral third-party sources. You can’t fully control your brand’s reputation, but you can respond to negative reviews and encourage positive feedback.
Why are online reviews helpful?
People trust objective parties more than your brand
People use online reviews before they make a purchase
These online sites make you more discoverable online

How can you get started taking control of your reviews?
Search for your brand name online
Claim all of the online review sites you can find
Audit the information to ensure that it’s accurate
Create accounts on the other sites that make sense
Setup email notifications for when a new review is left

What are the most common review sites?
Google My Business
Yelp (consumer-facing)
Facebook
Clutch (services)
Glass Door/Indeed (hiring)
G2 (software)
Industry-specific (Houzz, Upcity, Blue Bird, BBB, etc.)

What are tips for responding to reviews?
Respond to everything— positive or negative
Be timely— within a week or not at all
Thank people for leaving a review
Take negative comments to offline conversations

How can you encourage positive reviews?
Link to it from your website
Automated emails to new customers
Scannable QR codes in brick-and-mortar locations
Asking people in person
Can’t offer anything in return
4.5 is ideal because people don’t trust 5.0 ratings

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