On this episode of the podcast, we're examining a tool every digital marketer should use: a content calendar.
Why should we use them? 6 reasons to use a content calendar
Manage more content. Don’t try to juggle everything manually.
Be more intentional about content. Be proactive, not reactive.
See how content works together. Align your strategy over multiple channels.
Get the timing right. Manage time, date, and cadence.
Stay consistent. Avoid those content dead spaces.
Give yourself more margin. Prevent yourself from burning out.
Ultimately, the content calendar is meant to help you out. It can be your marketing best friend if you’re willing to give it a chance.
What can you use a content calendar for?
Blog posts
Social media posts
Email marketing
Podcast episodes
Videos
Events
Webinars

Having something is better than nothing. That said, we love our tools so what are some you can use to build a content calendar?
Spreadsheet software like Google Sheets or Airtable
Notes apps like Notion or Evernote
Project management tools like Trello or Asana or Clickup
There are even a few dedicated content management platforms like CoSchedule, StoryChief and Content Cal

What information should be included on the calendar?
Titles: headlines & subject lines
Dates: when is the content being shared?
Audience: who are you targeting with the content?
Status: where is it in the process of creation?
Links: provide live links to where the content lives online
Meta Data: tags, categories, ect.
Stats: blog post views, engagement, downloads, etc.
Leave yourself a space for notes or comments

Advanced tips for using content calendars:
Keep it all organized; make sure that it stays updates
Collaborate with your team
Automate where possible: more for Notion and PM systems
Use content buckets for ideation

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