Remote work has been around for decades, but a global pandemic and booming technology have allowed for working from home to become more commonplace. But is this practice a fad or the future of work? How do businesses handle this changing landscape of work?
Is this the desirable benefit some people think it is? Is it the future or a fad?
Depends largely on the industry.
Some businesses are able to get away with it more than others.
It can also be individual. Some people are more productive at home than the office.

How have we made this work at GreenMellen?
In-person work:
Collaboration time
Social time

Remote work:
Block your lunch hour
Stay on communication channels

What are some of the benefits or disadvantages as we see it?
Pros: more flexibility, no commute, happier employees, save $$ on offices
Cons: less face time, abuse of company time, less collaboration, more isolation

How can other businesses prepare for more remote or hybrid work?
Find the right communication channels—Slack, Zoom, Loom, etc.
Help people set boundaries (reference our episode on mental health)
Find ways to maintain a culture and keep people plugged in
Keep an open mind and listen to what your team expects

How does this impact marketing?
Online presence matters even more than ever—both for customers and the team
Collaboration and communication become a challenge, but still achievable
Save money in office space and put it back into marketing that has direct results?

 

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