With more than 20 years of experience in marketing, Kirsten Cutshall is the CEO of Austin-based Steel Advertising - a full-service ad agency specializing in marketing to the family. As a purpose-driven agency with a mission of "doing magic for the good guys" Steel' is a strategic partner, driven to produce obvious results and brands people love for who do good in our community - primarily health, education, and government programs. As a researcher and strategist, Kirsten frequently digs into the dynamics of making a decision within the family unit. Her background in Anthropology gives her specific insight into the cultural and generational shifts and how they affect the market.  Kirsten's recent clients include Texas A&M University System, Texas Health and Human Services, Kaiser Permanente and more. Kirsten’s past experience includes work for a broad base of Fortune 500 clients as Principal at Tocquigny Advertising, and prior to that at DDB Worldwide. She has a degree from Southern Methodist University and is a member of the American Anthropological Association. She is a frequent speaker on consumer trends, shifting media habits and brand experience creation. What you’ll learn about in this episode: The importance of making technology a core part of your brand experience Why building your brand and generating demand at the same time are essential The biggest anxieties that marketers are feeling right now The trends in media planning and how AI is influencing the space How smaller healthcare brands can leverage directories as a long-tail organic traffic plan How businesses are leveraging video, and how to produce video more affordably Additional resources:  Josh Dougherty on LinkedIn Josh Dougherty’s speaking site Kirsten Cutshall on LinkedIn Steel Advertising’s Website A Brave New’s Website

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