AI Content Marketing: Shaheen Samavati on Playbooks That Actually Work

03/10/2025 41 min Temporada 10 Episodio 25

Listen "AI Content Marketing: Shaheen Samavati on Playbooks That Actually Work"

Episode Synopsis

🚀 In this episode of Beginner’s Guide to AI, Dietmar Fischer sits down with Shaheen Samavati, co-founder & CEO of VeraContent, to discuss how AI is transforming content marketing in 2025.From experimenting with pre-ChatGPT tools to building scalable AI workflows, Shaheen shares how her agency integrates AI into content creation, operations, and client projects. She also opens up about challenges like brand voice, quality control, and client trust — and what the future holds for marketers adopting AI.📧💌📧Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠⁠⁠⁠⁠⁠📧💌📧🌍 Leading an international content agency in Spain, Shaheen offers a practical, no-fluff perspective on the “adopt-or-die” reality facing content marketers today.How AI reshapes content marketing strategy and agency workflowsWhy adopting AI is no longer optional in content creationBalancing brand voice, speed, and quality with generative AIHow clients react to AI-driven content — and what wins them overFuture trends: AI SEO, AI video, AI email tools💡 Shaheen's Quotes: “It’s kind of an adopt-or-die situation for anyone in the content business.”“We’re moving from testing tools to building repeatable, scalable AI workflows.”🧾 Chapters (experimental feature)00:00 Welcome & Episode setup02:15 Shaheen’s journey & founding Vera Content07:40 Early experiments with AI in content12:05 The “adopt-or-die” moment for content marketing15:30 How AI reshaped content creation workflows20:45 Backend operations & scaling with AI25:10 Client adoption & resistance30:05 Balancing quality, brand voice & speed35:20 Looking ahead — future of AI in marketingWhere to find VeraContent: 🔗 VeraContentWhere to find Shaheen: 👩🏼‍🦰 Shaheen SamavatiHere is her landing page prompt tutorial on YouTubeAnd this is the replay of the webinar about AI for marketing teams🎵 Music credit: "Modern Situations" by Unicorn Heads

More episodes of the podcast A Beginner's Guide to AI