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Listen "2 - April Soderstrom (Jewelry designer)"
Episode Synopsis
Meet April Soderstrom...bad a** jewelry designer who lives to shop across the globe for the perfect gemstones, beads, and accent details to adorn her jewelry with. With a determination on creating luxury jewels at an accessible everyday price, she takes pride in only creating pieces she personally loves and wears daily. Oh and did I also mention she does this all while being mom to two little boys (seriously impressive).
Check out April's website and designs here: https://www.aprilsoderstrom.com/
Instagram: aprilsoderstrom
Facebook: aprilsoderstromjewelry
About April:
THE BACKSTORY
Jewelry and the passion to create has been an integral part of April’s fabric for as long as she can remember. Born and raised in Michigan, her childhood birthday parties were filled with friends and family bringing her stacks of plastic bangles and necklaces. There are very few photos her as a toddler NOT accessorized to the nines! April jokes that she’s been wearing and designing jewelry since she could borrow the earrings from Mrs. Potato Head – photo proof available below. April Soderstrom, the jewelry company, was formally launched in 2012 and made an instant splash with her trademarked Featherweight Collection of lightweight everyday hoops and earrings that are all handmade in the USA with the finest wire that maintains its color, is perfect for sensitive ears, and are so lightweight you’ll forget you’re wearing earrings.
AS GIVES
A special part of April’s personal and business life is finding ways to give back. Recently April has donated over $75,000 in sales of her “to Ukraine with Love Bracelet,” to Sunflower of Peace, a local Boston charity working to provide humanitarian and medical aid to those who need it most in Ukraine. She’s also been able to donate tens of thousands of meals to Feeding America through the sale of her “Good Vibes Bracelets.”
PERSONAL
April is a wife, mom of two boys, and entrepreneur living and working in Wellesley, Massachusetts.
5 things people may not know about April (in her own words):
I'm originally from Michigan, transplanted to Boston after college.
I actually have no formal training in jewelry design!
Post college I worked in the interior design field for 3 years then spent almost 7 years as an executive assistant.
I started my business making custom pageant jewelry.
Making jewelry is my favorite way to meditate or unwind.
Check out April's website and designs here: https://www.aprilsoderstrom.com/
Instagram: aprilsoderstrom
Facebook: aprilsoderstromjewelry
About April:
THE BACKSTORY
Jewelry and the passion to create has been an integral part of April’s fabric for as long as she can remember. Born and raised in Michigan, her childhood birthday parties were filled with friends and family bringing her stacks of plastic bangles and necklaces. There are very few photos her as a toddler NOT accessorized to the nines! April jokes that she’s been wearing and designing jewelry since she could borrow the earrings from Mrs. Potato Head – photo proof available below. April Soderstrom, the jewelry company, was formally launched in 2012 and made an instant splash with her trademarked Featherweight Collection of lightweight everyday hoops and earrings that are all handmade in the USA with the finest wire that maintains its color, is perfect for sensitive ears, and are so lightweight you’ll forget you’re wearing earrings.
AS GIVES
A special part of April’s personal and business life is finding ways to give back. Recently April has donated over $75,000 in sales of her “to Ukraine with Love Bracelet,” to Sunflower of Peace, a local Boston charity working to provide humanitarian and medical aid to those who need it most in Ukraine. She’s also been able to donate tens of thousands of meals to Feeding America through the sale of her “Good Vibes Bracelets.”
PERSONAL
April is a wife, mom of two boys, and entrepreneur living and working in Wellesley, Massachusetts.
5 things people may not know about April (in her own words):
I'm originally from Michigan, transplanted to Boston after college.
I actually have no formal training in jewelry design!
Post college I worked in the interior design field for 3 years then spent almost 7 years as an executive assistant.
I started my business making custom pageant jewelry.
Making jewelry is my favorite way to meditate or unwind.
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In God we trust