In this episode of our Youth Voice series, we sit down with rising star Elijah Cox — a recent Asheville High graduate and incoming Class of 2029 student at UNC Greensboro. But Elijah isn’t just hitting the books — he’s also the young founder of Chill Cereal Bar, a bold business venture that’s been turning heads across Western North Carolina.Joining him on this entrepreneurial journey is his biggest supporter and partner-in-grind, his mom Patricia, affectionately known as the “Mom-mager.” Together, they share the inspiring story behind Chill Cereal Bar, navigating the highs, the setbacks, and the powerful comeback that’s redefining their brand.Tune in as we explore the hustle, heart, and hustle-again spirit of this incredible mother-son duo — a true powerhouse from the 828!You’ll laugh, you’ll learn, and you’ll be inspired. We hope you enjoy the conversation!Chill Cereal Bar website: www.chillcerealbar.com

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