Tech giants have invested billions into AI – and are looking for ways to get a return.  So when Microsoft offered its customers its new AI function “co-pilot” recently, it told them they’d need to pay a higher price for their subscription – or cancel. AI was now part of the deal, whether they wanted it or not. Except it wasn't. Now, the ACCC is suing Microsoft – alleging they intentionally misled customers to make them believe they had to pay more. It’s part of a bigger campaign to crack down on big tech’s subscription tactics. So can the regulator take on a 6 trillion dollar company and win?  Today, principle of Good Company Law Hannah Marshall on the ACCC’s David and Goliath battle to make Microsoft pay – and what needs to change to protect customers from tricky price hikes. If you enjoy 7am, the best way you can support us is by making a contribution at 7ampodcast.com.au/support. Socials: Stay in touch with us on Instagram Guest: Principle of Good Company Law Hannah MarshallSee omnystudio.com/listener for privacy information.

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