This week’s Five-Star Weekly Briefing highlights current trends, investments, and developments in the hotel sector.From the grand opening of The Laurus, a Luxury Collection Resort at Resorts World Sentosa by Marriott International, redefining sustainable luxury in Singapore, to Hilton celebrating its 9,000th hotel and accelerating expansion across APAC, India, and the Middle East. Hyatt Hotels Corporation brings its vibrant Caption by Hyatt brand to Tokyo, while Pan Pacific Hotels Group strengthens its Southeast Asia footprint with PARKROYAL Serviced Suites Hanoi. In Australia, COMO Hotels and Resorts announces a new St Kilda Road landmark, Accor achieves record occupancies during the NRL Grand Final, and Adina Hotels and ALH Hotels unveil bold new directions with design-led transformations and brand reinventions. Plus, discover how AI is quietly reshaping hotel operations, unlocking smarter automation, seamless guest journeys, and new levels of personalisation.

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