ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Essential Marketing Method for Creatives"
Episode Synopsis
As creatives we help our clients by producing media that they use in their marketing campaigns. In many cases their marketing channels include advertising, direct mail, and other mass media broadcast channels. When we spend so much time focusing on broad business-to-consumer marketing methods for our clients, it’s no surprise that when it comes to our own marketing, we think along the same lines. But business-to-consumer marketing tactics don’t work for creative practices.
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