ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Art of the Cold Call"
Episode Synopsis
We all hate time-wasting intrusions of spam marketing. And so we surely don’t want to be counted among those that use such irritating methods. And yet, at a basic level, much of your marketing involves reaching out to prospects who don’t yet know you. Is there a way to approach a cold prospect and not be immediately lumped in with the spammers?
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