ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Don’t Just Show. Tell!"
Episode Synopsis
Over the past few episodes I’ve been focusing on the importance of writing for marketing your creative practice. Writing is hard work, and creatives are often uncomfortable expressing themselves with words. But another barrier, when it comes to the essential business skill of writing, is coming up with ideas to write about. I’ll have more to say about this in upcoming episodes, but today let’s consider some low hanging fruit for content subject matter—the very work already in your portfolio.
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