Listen "3Q Episode Eighty One - Mike Greene"
Episode Synopsis
No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Mike:
A 13+ year music industry veteran, Mike has held positions at Warner's Alternative Distribution Alliance (ADA) and Razor & Tie, based in New York. In his current role as Vice President, Artist & Label Services at ADA, Mike oversees strategic digital marketing and audience development efforts for its Label Services partners and independent distributed labels, in addition to leading commercial relationships with TikTok, Meta, Snapchat, and YouTube. An accomplished multi-genre marketer, Mike has driven campaigns for Macklemore, Ciara, Big Freedia, Central Cee, Dropkick Murphys, Peter Gabriel, Papa Roach, and more. His work on trending songs from Dixie, Dylan Conrique, and Strange Fruits Music has been featured in Business Insider, Music Ally, and led to panel appearances at the annual A2IM Indie Week conference.
About Mike:
A 13+ year music industry veteran, Mike has held positions at Warner's Alternative Distribution Alliance (ADA) and Razor & Tie, based in New York. In his current role as Vice President, Artist & Label Services at ADA, Mike oversees strategic digital marketing and audience development efforts for its Label Services partners and independent distributed labels, in addition to leading commercial relationships with TikTok, Meta, Snapchat, and YouTube. An accomplished multi-genre marketer, Mike has driven campaigns for Macklemore, Ciara, Big Freedia, Central Cee, Dropkick Murphys, Peter Gabriel, Papa Roach, and more. His work on trending songs from Dixie, Dylan Conrique, and Strange Fruits Music has been featured in Business Insider, Music Ally, and led to panel appearances at the annual A2IM Indie Week conference.
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